Like most cultures, people in Peru use the five influence power tools as their principal techniques, in this order:  logical persuading, socializing, stating, appealing to relationship, and consulting.  Peru is a highly social culture.  They use socializing and appealing to relationship significantly more frequently than the global norm.

Moreover, in terms of influence effectiveness, their two most highly rated techniques are appealing to relationship and socializing—both of which are rated significantly higher than the norm.  Also, they use alliance building more often than the norm and are more effective at this technique.  It’s clear that Peruvians take a very social approach to influencing; hence, they are likely to respond best to these social techniques.

In terms of power sources, people in Peru are most highly rated on character, attractive, and history with the influencee.  Interestingly, they have significantly lower ratings on all of the other power sources.  These findings reinforce the view that in Peru what matters most are one’s integrity, personality or likeability, and personal experience with the people influencing and being influenced.  In short, what matters is who you are.  Your role in an organization—and other organizational power sources—are considerably less important.

To influence effectively in Peru, use socializing to build personal and professional relationships.  Once those relationships are built, they will respond well to all of the power tools.  Logical persuading is their most-used influence technique, but you need to build relationships before logic will have as much impact as it might in cultures where social bonding is not as important.


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