Influencing in Thailand is similar to many other Asian cultures.  Logical persuading (5.77) is the most frequently used influence technique, followed by consulting, appealing to relationship, and socializing.  Relationships are very important in Thailand—appealing to relationship and socializing are the two techniques they use most effectively.

People in Thailand use stating significantly less often than the global norm, and it is one of the techniques they use least effectively.  Because of this, they may be perceived as avoiding.  However, this is likely due to a cultural unwillingness to offend or appear demanding or pushy.

People in this culture also use legitimizing significantly less often than the norm, and they are rated last of 45 countries in the effectiveness of its use.  In this culture, appealing to authority does not occur frequently, and the people may be uncomfortable with it.

Personal power sources are most important here:  character, attraction, and history with the influencee.

To influence effectively in Thailand, use logical persuading as the technique of choice.  However, also use consulting.  Asking questions and engaging people in this culture is likely to succeed.  Build relationships with the people you seek to influence, and minimize your use of stating or appeals to authority (legitimizing).  Both of these techniques are likely to appear demanding and perhaps aggressive.


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