In Venezuela, logical persuading (5.84) is the leading influence technique, followed closely by stating and socializing.  People in this culture tend to use stating and legitimizing significantly more often than the global norm, and exchanging significantly less often.  In Venezuela, people are more likely to use the push influence strategies (logic, stating, legitimizing) than the pull strategies (asking and inspiring); consequently, they can be seen as somewhat more intimidating than people in other cultures.

Nonetheless, socializing is a common influence technique in this culture (rated third in frequency and effectiveness), and they are above the norm in the use of appealing to relationship.

People in this culture are somewhat less likely to use the consulting influence technique (asking questions and engaging others in the solution).  Perhaps because they use this technique less frequently, their effectiveness rating in consulting is significantly below the global norm.

To influence effectively in this culture, you should expect to use push influence strategies—offer logical reasons for your request or belief, state it directly, and appeal to authority if appropriate.  However, don’t neglect the power of personal connections.  Venezuelans do respond well to socializing and appealing to relationship (if one already exists).  They may appear to be intimidating, but this is likely an impression conveyed from their effective and more frequent use of stating.  They are less likely to bargain for cooperation (or accept exchanging as a currency of influence) than people in many other cultures.


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